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PACKAGING DESIGN

moon rabbit

Moon Rabbit is a fictitious Korean Sweet Rice Cake Brand that aims to make traditional sweet rice cakes more appealing to younger audiences. With western sweets like chocolates and all kinds of sugary desserts, rice cakes may seem like a dessert for old people in the eyes of children, or young adults these days. The usual packaging for rice cakes is simply some saran wrap and styrofoam, which doesn't help at all. By creating a more minimalistic, contemporary branding that weaves in Korean folklore, younger audiences can be introduced to the beauty of Korean traditional desserts and also learn more about the culture.

PAPER BAG

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SWEET RICE CAKE BOX

SWEET RICE CAKE BOX

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SWEET RICE CAKE BOX DIELINES

STRAWBERRY MILK

STRAWBERRY MILK

STRAWBERRY MILK DIELINE

NAPKINS

CHOPSTICKS